Attitude : Content, Structure, Function

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Attitude : Content, Structure, Function

2020-10-21 16:44:00

Attitude : evaluate particular object (people, things, events, issues) w/ favour or disfavour

![[attitude-2-320.webp]]

Content - CABEI

Components of Attitude : - Cognitive component - judgement on basis of available info, beliefs, thoughts and attributes - Affective C - feelings and emotions, - Behavioural - tendency to act in certain manner

Types of Attitude - Explicit attitude - result of conscious cognition/ aware of his - Implicit - derived from past memories, unknowingly ![[mportant-Differences-Between-Implicit-and-Explicit-Attitudes.png]]

How Attitudes are formed : - Classical Conditioning -> dog-bell experiment of Pavlov - Instrumental Conditioning - behaviours followed by positive outcome makes them repeat it. - Genetic Factors - ex preference for food - Observational learning - observe rewards/ punishments

  ![[attitudes-how-they-form-change-shape-behavior-2795897-final-01-fe167926b1a641ec9d4187eed53c4df3.png |500]]

Structure :

Attitude Strength - strongly related to self, certainty, intensity extremity, origin, personal importance
Attitude Accessibility - from memory
A Ambivalence - conflicted towards A, both positive and negative towards object

Functions of A (UKEdVeS)-
Utilitarian/instrumental function - positive A towards objects w/ +ve rewards
Knowledge Fn - to get an organised view of world, society
Ego defensive Fn - help cope w/ emotional conflicts
Value Expression - demonstrate one’s self image
- First 4 functions were defined by Daniel Katz
Social identity Fn - what they convey about people