Social Influence and Persuasion

uid: 6b77cfb4bcf774b69a1f3393063e6b1e

2020-10-21 16:45:23

Social Psychology - scientific study of people’s behaviour
Social Influence -
- change in Behaviour, thoughts, expression resulting w/ influence from another individual or society, change in outlook, also influences attitude
- Compliance is agreement but not fully
- Identification - w/ an influential person, ex followers of models
- Internalised belief system
- Family, Fam beliefs, fam structure also influences
Types by Baumeister and Bushman
- Normative Influence - going along w/ crowd, to be socially acceptable
- Informative Influence - go along w/ crowd coz they know better than me during ambiguous situation, Crisis sit
Principles - 6 principles to resist common influence (RCSLAS)
- Reciprocity - if you smile people will smile back
- Consistency - if already decided people will resist change in such decisions
- Social Proof - if somebody else has done similarly, people will do same
- Liking - influenced by those they like
- Authority - ex parental authority
- Scarcity - items are desirable if they less accessible, Streisand effect
Social Norms - group held beliefs, how one should behave, informal understanding,
Persuasion - attempt change persons attitude,
- Constructs of Persuasion
  - Source - credibility, likeability/ halo effect
  - Message and Audience
- Resisting persuasion
  - A inoculation - exposed to counter arguments
  - Forewarned - effects cognitive thinking, Boomerang effect - restrict persons freedom produces anti-conformity effect
  - Stockpile - well-read person will resist